APPS

 

I have a hypothesis about app design. Once a user downloads your app they believe you are average - 2.5 stars. Every time you make them say "Wow!" you help, excite, or surprise them you gain a half star. However, when they say "Why?" you crash, question, or slow them down you lose a full star. Designing against this hypothesis helps focus the apps and create better user experiences.

WOW vs WHY

CONVIENENCE IN AN APP

Reward guests with their 7th cup free when they scan the app. Informing 7-Eleven about their customer's behavior and shopping preferences. 

  • Number one in the iTunes Store

  • 10MM+ Downloads

LOYALTY & TRIP ASSURANCE
iOS and Android

7-ELEVEN

NRG

SOLAR INSIGHT
iPAD

A SMART-RFP

Highlight NRG's commitment to renewable energy with a two-fold app. Simplify the solar power sales experience and inform teams what their prospects have been engaging with and what questions they may have before they even set foot in the door.

  • Generated insights for Enterprise clients such as DISNEY, FEDEX, AND TARGET.

COCA-COLA FREESTYLE

EDUCATION & AWARENESS
iOS and Android

INFORM AND ENTERTAIN

Familiarize customers with the new interface by creating a game that mimics the revolutionary menu system and decrease wait time. Drive traffic to stores that are lucky enough to have a Freestyle.

  • Number one in the ITunes Store

  • Decreased queue time by 40%

RELIANT

EMPOWER & RETAIN
iOS and Android

PAY YOUR BILL IN 3 CLICKS

As a commodity, customers only care about their energy usage when the lights go out and when their bill arrives. The Reliant Bill Pay App empowered users to monitor their energy usage vs their neighbors and their own history, while allowing them to pay their bill in only 3 taps. 

  • 30% increase in active customer retention

  • Decrease in energy usage among app users

MICHAELS

WAYFINDING & SAVINGS
iOS and Android

INSPIRE WITH PROJECTS, NOT PRODUCTS

Updated the existing Michaels app to be more inline with their new branding. Focus on the key areas of engagement, coupons and in-store product finder.

  • Number one in the iTunes Store

  • 15MM+ Downloads