BRANDING

 

From start-ups with less than 10 employees to Fortune 50 companies with thousands, I've lead teams and brand launches with my creative vision. Brand Books available upon request.  

LOGOS, PRODUCT LAUNCHES,
& BRAND BOOKS

WHICH WICH

BRAND
STRATEGY, BRANDING, LOGO, LOOK & FEEL, POP, MENUS, ETC...

CRAVE INTERESTING

How do you get customers to leave their boring Turkey, Ham, and Cheese behind and crave the call of something with Sriracha or Candied Walnuts? You show them the world of possibilities that lie ahead for their superior sandwich by adding just one, interesting ingredient.

  • National Campaign

  • 3% Sales Turnaround.

Which

WICH

PLUm

PLUM

REBRAND
Logo, Brand Book,
Name, Website

THE MOST ADVANCED DIMMER EVER MADE

Formerly UBE Smart Dimmers, we rebranded them as Plum. A reflection of their use of beautiful design and smart technology to reinvent age-old technology.

  • 10,000+Units Sold

  • Successful Crowdfunding

Crave Interesting

Franchisee Sizzle Reel

7REWARDS

LOGO

7-ELEVEN

7REWARDS
Logo, Naming, Strategy, Branding, Loyalty

CUSTOMER LOYALTY

Pulling inspiration from Origami, and years before Netflix made it popular, the 7Rewards logo feels fresh especially for a 75 year old company. I lead the team that designed the contemporary and modern 7Rewards logo, now used across all 10,000 stores and on every cup sold at a 7-Eleven in the USA generating millions of impressions every day. 

  • App Redesign

  • National TV Spot

  • Brand Book

ATLAS

Atlas Wearables

Brand Book

ATLAS WEARABLES

BRANDING
Brand Book, Indiegogo Campaign, App, Social

IT TRACKS EVERYTHING

We focused on the differences between Atlas and other fitness trackers from the time period. The Atlas app, brand book, and communications helped shape their brand into the successful fitness start-up they are today. 

  • $660k Raised

  • 5000+ Units Sold

Plum

Brand Book