BRANDING
LOGOS, PRODUCT LAUNCHES,
& BRAND BOOKS
From start-ups with less than 10 employees to Fortune 50 companies with thousands, I've lead teams and brand launches with my creative vision. Brand Books available upon request.
CLEARESULT
CLEAResult
BRAND
STRATEGY, BRANDING, LOGOS, CX, B2B, B2C, SALES ENABLEMENT, CHANNEL CREATION & MANAGEMENT, INTERNATIONAL MULTI-LANGUAGE DESIGN SYSTEM, ADA/ACA COMPLIANCE, ASSET MANAGEMENT & LICENSING
SAVING THE WORLD
Inheriting a smaller brand and growing it into the largest energy efficiency company in North America is no small feat.
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11 Offices in Countries, 44 States, 9 Provinces
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#1 Category recognition
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Executed 2 MLB Partnerships of their kind: Official Energy Efficiency Partner
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Boston Red Sox
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Toronto Blue Jays
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8 Social Channels
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5 Web properties
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3500 employees engaged with the brand daily
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Executed a design system to ensure consistency and efficiency
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White-labeled applications, experiences, and content licensed to clients
Boston Red Sox: We Change the Way People Use Energy
Official Energy Efficiency Partner Reel
PLUm
Plum
Brand Book
PLUM
REBRAND
Logo, Brand Book,
Name, Website
THE MOST ADVANCED DIMMER EVER MADE
Formerly UBE Smart Dimmers, we rebranded them as Plum. A reflection of their use of beautiful design and smart technology to reinvent age-old technology.
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10,000+Units Sold
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Successful Crowdfunding
7-ELEVEN
7REWARDS
Logo, Naming, Strategy, Branding, Loyalty
CUSTOMER LOYALTY
Pulling inspiration from Origami, and years before Netflix made it popular, the 7Rewards logo feels fresh especially for a 75 year old company. I lead the team that designed the contemporary and modern 7Rewards logo, now used across all 10,000 stores and on every cup sold at a 7-Eleven in the USA generating millions of impressions every day.
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App Redesign
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National TV Spot
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Brand Book
7REWARDS
LOGO