VR, AR, SEO, OA, RFP, WWW, FM, TV
I grew up with technology. Curiosity fuels my day and drives my career. As a Creative Director I need to speak in a language everyone can understand to solve the problem.
What can I do to make this solution special? Here are examples of some of my favorite pieces of creative in my career. Sometimes it's the talent, sometimes it's the location, but whatever it is, these pieces always make me smile.
WHAT IT COULD BE
:30 VIDEO SERIES
30% Shared, 3x Organic Reach
Three strategic insights inform these videos. First, IT Pros spend 75% of their time fixing printers and passwords. Second, most think their coworkers don't know them. Finally, they rarely leave their desks, sometimes not until dark. So we imagined what IT could be.
:30 WEB SPOT, PREROLL, ONLINE VIDEO
11% Increase in Downloads
Facebook, Twitter, YouTube, Hulu
With energy deregulation creating a flood of competition, NRG needed to elevate above a commodity driven brand perception. So we created the Reliant App that empowered users to take control of their energy usage, with some help from Matthew McConaughey.
AUGMENTING VIRTUAL REALITY
iFLY, Samsung Gear VR, Google VR
What if VR could be added to an experience that wasn't just the user standing still? Could we replicate reality? Yes, I believe we can.