STRATEGY, BRANDING, APP, CREATIVE DIRECTION, UI/UX
Revolutionizing the fountain drink after 100 years was no small challenge, but the Coke Freestyle did just that when it launched in 2012. Queue lines were the biggest challenge for proprietors, confusion (and awe) slowed the lines down, increasing wait time - in turn losing money. How do we help people familiarize themselves before they ever see a machine?
We designed a Simon-like memory game that got future customers used to the interface before they got to the store, speeding up wait times.
:30 SEC VIDEO
Strategy, App, Mobile Web and Desktop
In addition to designing a game around the interface, we created a store locator (AKA Happiness Radar) that showed users how close they were to experiencing a Coke Freestyle.