BUT

WAIT...

VR, AR, SEO, OA, RFP, WWW, FM, TV

FLUENT

I grew up with technology, my curiosity fuels my day and drives my career. As a Creative Director I need to speak in a language everyone can understand to solve the problem. Here is a sample of the best of the rest, the ones that won awards, delivered traffic, brought smiles to faces and put songs in hearts.

 

THE SOLUTION

From social video to display ads, over one thousand pieces of creative were created for 7-Eleven. We created solutions for complex targeting, customer segmentation, and product messaging. Delivering not just views and traffic, but new customers and brand perception as well. 

H-E-B

SUPERGIRL SAVES XMAS
:60 VR EXPERIENCE

Youtube VR, Facebook 360

H-E-B wanted a standout video that grabbed attention and left viewers with a new perspection - that they had the hottest toys for Christmas. Press play and move your mouse to experience the view from under the tree on Christmas morning as a stop-motion art direction reaches back to the Rankin Bass Rudolph Shorts from my childhood.

H-E-B

TAMALE HOLIDAY
:15 PINTEREST CINEMATIC PIN

Pinterest

Raising awareness that you could shop the entire table, from plates and cups to food recipes on our pin that played as the user scrolled.

NRG

HOW FAST?
:30 WEB SPOT, PREROLL, ONLINE VIDEO

Facebook, Twitter, Youtube, Hulu

A highlight of my career, this spot took on a life of it's own as Matthew McConaughy read instudio with me. He arrived in a black 80s firebird with T-tops..,

NRG

SOLAR
iPAD INFORMATIONAL AND SALES APP

iPAD

What better way to launch a loyalty program than with National TV coverage during March Madness. The attention grabbing visuals reinforce the reason to believe -

"Buy 6th, get the 7th free. Any Cup. Every day.

ATLAS

INDIEGOGO
$660k CROWD FUNDING SUCCESS

Facebook

What better way to launch a loyalty program than with National TV coverage during March Madness. The attention grabbing visuals reinforce the reason to believe -

"Buy 6th, get the 7th free. Any Cup. Every day.

T3

SUPERBOWL SNACK HACKS
:15 SOCIAL VIDEO SERIES

Instagram, Twitter, Facebook

What better way to launch a loyalty program than with National TV coverage during March Madness. The attention grabbing visuals reinforce the reason to believe -

"Buy 6th, get the 7th free. Any Cup. Every day.

iFLY

FOOD sRN
:15 SOCIAL VIDEO SERIES

Facebook

What better way to launch a loyalty program than with National TV coverage during March Madness. The attention grabbing visuals reinforce the reason to believe -

"Buy 6th, get the 7th free. Any Cup. Every day.

COOL CREATIVE

Pokemon Go Real Time

Pokemon Go Real Time

When Pokemon Go blew up, we responded immediately with a targeted social ad for Las Vegas. We dropped lures all day long. Traffic increased by nearly 30% in the first 48 hours.

Ryan Adams social engagement

Ryan Adams social engagement

After seeing the previous picture of our lovely donut glasses, Mr. Adams tweeted this message at us - See how we responded on the next page.

Ryan Adams Album Cover Spoof

Ryan Adams Album Cover Spoof

We responded to Mr. Adams by photoshopping our glazed donuts with Skittles added (his favorite). This blew his mind, as you'll see...

7Rewards Cupheads Social

7Rewards Cupheads Social

Each cup was fabricated by a local prop maker, even the ice in the Big Gulp was transparent. Every one in this picture worked on 7-Eleven.

Late Night Munchies

Late Night Munchies

Targeted to the late night crowd, this shot required 3 products and a prominent logo in the creative brief.

Big Gulp Mardis Gras

Big Gulp Mardis Gras

Targeted social leveraging a classic Mardis gras tradition.

7-Eleven SUV

7-Eleven SUV

7Rewards social campaign.

7E_MM_FB_POST

7E_MM_FB_POST

7Rewards Logo

7Rewards Logo

We launched a brand as well as a loyalty program. This logo was inspired by origami, it is tangible and modern like the program it represents,

7Rewards Web

7Rewards Web

Responsive and modular this site needed to serve multiple objectives including flexible messaging and rotating products.

7Rewards Title Card

7Rewards Title Card

Consistency is key when building brand equity. This 7Rewards title card was the basis for the look and feel - creating visual systems with flexibility in the sketchy style and clean backgrounds.