BRANDING
LOGOS, PRODUCT LAUNCHES,
& BRAND BOOKS
From start-ups with less than 10 employees to Fortune 50 companies with thousands, I've lead teams and brand launches with my creative vision. Brand Books available upon request.
Which
WICH
WHICH WICH
BRAND
STRATEGY, BRANDING, LOGO, LOOK & FEEL, POP, MENUS, ETC...
CRAVE INTERESTING
How do you get customers to leave their boring Turkey, Ham, and Cheese behind and crave the call of something with Sriracha or Candied Walnuts? You show them the world of possibilities that lie ahead for their superior sandwich by adding just one, interesting ingredient.
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National Campaign
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3% Sales Turnaround.
Crave Interesting
Franchisee Sizzle Reel
PLUm
Plum
Brand Book
PLUM
REBRAND
Logo, Brand Book,
Name, Website
THE MOST ADVANCED DIMMER EVER MADE
Formerly UBE Smart Dimmers, we rebranded them as Plum. A reflection of their use of beautiful design and smart technology to reinvent age-old technology.
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10,000+Units Sold
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Successful Crowdfunding
7-ELEVEN
7REWARDS
Logo, Naming, Strategy, Branding, Loyalty
CUSTOMER LOYALTY
Pulling inspiration from Origami, and years before Netflix made it popular, the 7Rewards logo feels fresh especially for a 75 year old company. I lead the team that designed the contemporary and modern 7Rewards logo, now used across all 10,000 stores and on every cup sold at a 7-Eleven in the USA generating millions of impressions every day.
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App Redesign
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National TV Spot
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Brand Book
7REWARDS
LOGO
ATLAS
Atlas Wearables
Brand Book
ATLAS WEARABLES
BRANDING
Brand Book, Indiegogo Campaign, App, Social
IT TRACKS EVERYTHING
We focused on the differences between Atlas and other fitness trackers from the time period. The Atlas app, brand book, and communications helped shape their brand into the successful fitness start-up they are today.
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$660k Raised
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5000+ Units Sold