& MARKETING INNOVATOR
CREATIVITY + IMAGINATION
For 20 years, I've led teams and fostered creativity through open environments that facilitate collaboration and knowledge sharing. I've managed, mentored, and inspired Art Directors, Copywriters, Designers, and User Experience teams, while collaborating across disciplines to create the best solutions for the challenge ahead. My role as a creative is to nurture moments of inspiration and evolve them into impactful ideas for brands across the world. Reach out to me today and we can make something creative together.
EXPLORE SELECTIONS FROM MY BOOK
Led the creative team and worked with the strategy team to create Pizza Hut's first loyalty program. The goal was to increase customer retention and purchase frequency in a highly-competitive category, across all digital touch points.
Merrier Made Easier
Focused on changing perceptions of H-E-B through the use of innovative media tactics. Utilized cutting edge social media and video placements such as Pinterest Cinematic Pins, 360º VR, and hyper-localized TV to create thumb-stopping creative.
7-Election & Slurpee50
Created the popular, award-winning 7Rewards loyalty program and Top 10 App. Won multiple gold Addy Awards including Judges' Selections for 7election. Supported product launches and sales periods across many various demographics. Grew social base and brand value for 7-Eleven and Slurpee, while providing results and traffic.
Creative Lead for Which Wich’s first national branding campaign, “Crave Interesting.” Developed all creative, and brand architecture, including a new brand book. Produced all creative from billboards and banners to radio and social editorial calendars. Responsible for all in-store, online, and in-market consumer touch points.
NBA-All Star Game & Spark Parks
Launched the most successful SMS campaign in NBA history where fans could text to vote during the All-Star Game and receive a call back from LeBron James. Leveraged fans' passion points to create Sprite Under the Cap music program that grew by millions of registered users. Created Spark Park Campaign that revitalized inner-city basketball courts through online voting.
Designed a popular App Store game that got players (future customers) used to the interface of the Freestyle machine before they got to the store. Created mobile web presences for a number of Coke brands such as Fanta, Dasani, and Diet Coke.
I hope you enjoyed your time here. If you found what you're looking for give me a shout.