DENNY

PHILLIPS

CREATIVE DIRECTOR
& MARKETING INNOVATOR
CREATIVITY + IMAGINATION

For 20 years, I've led teams and fostered creativity through open environments that facilitate collaboration and knowledge sharing. I've managed, mentored, and inspired Art Directors, Copywriters, Designers, and User Experience teams, while collaborating across disciplines to create the best solutions for the challenge ahead.​ My role as a creative is to nurture moments of inspiration and evolve them into impactful ideas for brands across the world. Reach out to me today and we can make something creative together.

PORTFOLIO

EXPLORE SELECTIONS FROM MY BOOK

EXPERIENCE

2016-2017

PIZZA HUT

Customer Loyalty

Led the creative team and worked with the strategy team to create Pizza Hut's first loyalty program. The goal was to increase customer retention and purchase frequency in a highly-competitive category, across all digital touch points.

Merrier Made Easier

Focused on changing perceptions of  H-E-B through the use of innovative media tactics. Utilized cutting edge social media and video placements such as Pinterest Cinematic Pins, 360º VR, and hyper-localized TV to create thumb-stopping creative.

H-E-B

2016-2017

7-Election & Slurpee50

Created the popular, award-winning 7Rewards loyalty program and Top 10 App. Won multiple gold Addy Awards including Judges' Selections for 7election. Supported product launches and sales periods across many various demographics. Grew social base and brand value for 7-Eleven and Slurpee, while providing results and traffic.

7-ELEVEN

2012-2017

Crave Interesting

Creative Lead for Which Wich’s first national branding campaign, “Crave Interesting.”  Developed all creative, and brand architecture, including a new brand book. Produced all creative from billboards and banners to radio and social editorial calendars. Responsible for all in-store, online, and in-market consumer touch points.

WHICH WICH

2012-2014

NBA-All Star Game & Spark Parks

Launched the most successful SMS campaign in NBA history where fans could text to vote during the All-Star Game and receive a call back from LeBron James. Leveraged fans' passion points to create Sprite Under the Cap music program that grew by millions of registered users. Created Spark Park Campaign that revitalized inner-city basketball courts through online voting.

SPRITE

2011-2013

Coke Freestyle

Designed a popular App Store game that got players (future customers) used to the interface of the Freestyle machine before they got to the store. Created mobile web presences for a number of Coke brands such as Fanta, Dasani, and Diet Coke.

COCA-COLA

2011-2013

CONTACT

I hope you enjoyed your time here. If you found what you're looking for give me a shout.

Thanks,

Denny Phillips

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