H-E-B
HYPER-LOCAL VIDEOS, CINEMATIC PINS, CAROUSELS, 360º VR STOP MOTION
PERCEPTION
Challenged with not only driving in-store traffic and online sales, but also tasked with changing perceptions. An incorrect perception that H-E-B's competitors had not only better prices but a better selection.
THE SOLUTION
Focus on the items that customers don't normally associate with the biggest grocery chain in Texas. Toys, cookware, and wrapping paper were just a few of the featured categories that resonated with this successful Holiday campaign that drove traffic with millions of impressions.
H-E-B
SUPERGIRL SAVES XMAS
:60 VR EXPERIENCE
600k Views
Youtube VR, Facebook 360
H-E-B wanted a standout video that grabbed attention and left viewers with a new perception - that they had the hottest toys for Christmas.
H-E-B
TAMALE HOLIDAY
:15 PINTEREST CINEMATIC PIN
180k Views, :09 AVG View Time
Raising awareness that you could shop the entire table, from plates and cups to food recipes on our pin that played as the user scrolled.
H-E-B
MUFFIN TIN MIGAS
:15 SOCIAL VIDEO, GIF, CAROUSEL
84% Completion Rate
Beautiful ingredients make for beautiful creative, but we wanted to test what would happen if we localized the creative. So we made 14 versions of this spot, each with a custom Title Screen for the local market.
"Muffin Tin Migas: The Sugarland Way"