VR, AR, APP, SOCIAL, TV, CROWDFUNDING
The rest of my portfolio is filled with strategy, KPIs, awards, insights, primary targets, psychographic data and more buzzword-driven creative than you can imagine. After twenty years in advertising, how do you stay relevant, fresh, and have fun?
No matter the project or challenge there is always a chance to push the solution a bit more. To bring some delight into a life. I'm always looking for a moment to feel fulfilled from a solution. It feels great when you solve a problem, or create an experience that makes a day just a bit better. I always search for what's next, take a look below to see.
$660k Raised, 4x Funded
We focused on the differences between Atlas and other fitness trackers from the time period. The Atlas app, brand book, and communications helped shape their brand into the successful fitness start-up they are today.
STARTING FROM SCRATCH
Define The Brand
BRAND, SOCIAL, DIGITAL, UI
Brands, especially fledging ones, need consistency to feel real in the market place. This is the most true when you're establishing trust with thousands of crowd-funding backers for money to help you grow.
iOS and Android
IOS + ANDROID
Mobile UX/UI design is one thing, data driven design is a whole other beast. Making sure that users, likely in the middle of a workout, get the information they need quickly and without confusion.
INTERACTIVE MAP IRL
Conductive Copper Tape and Micro LEDs
Digital In Real Life
I love to play with new technologies, like this wayfinder map I designed for T3. Using a new type of micro-LED and hyper-thin copper tape, users tapped on the class they wanted to attend and lit the room in which the class was held. Watch the video for more details.
VIDEO + VR
AUGMENTING VIRTUAL REALITY
iFLY, Samsung Gear VR, Google VR
What if VR could be added to an experience that wasn't just the user standing still? Could we augment virtual reality with reality and create a unique, world-class experience?