SOCIAL, VIDEO, APP, WEB, MOBILE, STRATEGY, BRANDING
Grow Sprite's social presence and utilize LeBron James as the face of Sprite. Support the NBA-ALL STAR GAME and engage decision-making Moms to revitalize rundown basketball courts across the United States.
Reinforced the brand not only to kids but to their decision-making parents as well through a strategy of speaking to the core audience's passion points in social channels and on their phones while speaking to their Mom's via blogs and more traditional media.
YEAR IN REVIEW
Content Creation, IVR SMS, Mobile Web, OA, Contests, Voting, Video
One of the proudest moments in my career was creating the most successful SMS campaign in NBA History by utilizing the biggest star in sports - LeBron James. Growing the social base of millenials while revitalizing rundown basketball courts for inner-city children during the Spark Parks campaign is a close second.
NBA ALL-STAR GAME
AUGMENTED REALITY BOTTLE
AR PRODUCT INTEGRATION
Sprite bottle, Sprite App
Created an augmented reality Sprite bottle for the NBA All-star Game that allowed users to experience the historic, highschool dunk from LeBron James, in three dimensions, using just their bottle and a phone.