WHICH WICH

BRAND DEVELOPMENT, SIGNAGE, DIGITAL ADVERTISING, FRANCHISEE MARKETING, WEB, SOCIAL MEDIA

INTRIGUE

Stop a trend of declining sales and give customers a reason to believe that Which Wich really does make superior sandwiches through their first ever National branding campaign.

PORTFOLIO

THE SOLUTION

Focus on the points of difference vs every other sandwich shop. Make the largest selection of ingredients in the category feel less intimidating by leveraging the art made from customers already passionate about the brand.

WHICH WICH

FRANCHISEE SIZZLE REEL

:60 VIDEO

Creative Direction, POP, Signage, Social, OA, Web/Mobile Web

Every sandwich place offers turkey, cheese and ham, but how many offer Sriracha loaded mayo and candied walnuts? These types of exclusive ingredients make your mundane lunch a bit more interesting and unique - just like you.

WHICH WICH

FLAG YOUR BAG CAMPAIGN

SOCIAL UGC VIDEO

Facebook, Instagram, Twitter

We created an American Flag made of messages that were drawn by customers as a "Thank you" during the Flag Your Bag campaign, now an annual tradition.

COOL CREATIVE

Buffalo Chicken Billboard

Flag Your Bag: Served With Pride

Table Tent Interesting Facts

Buffalo Chicken Bus Wrap

Philly Cheesesteak Menu Board

Order Online Launch Offer

Banh Mi Menu Board

Franchisee Employee Training Cards