BRAND DEVELOPMENT, SIGNAGE, DIGITAL ADVERTISING, FRANCHISEE MARKETING, WEB, SOCIAL MEDIA
Stop a trend of declining sales and give customers a reason to believe that Which Wich really does make superior sandwiches through their first ever National branding campaign.
Focus on the points of difference vs every other sandwich shop. Make the largest selection of ingredients in the category feel less intimidating by leveraging the art made from customers already passionate about the brand.
FRANCHISEE SIZZLE REEL
Creative Direction, POP, Signage, Social, OA, Web/Mobile Web
Every sandwich place offers turkey, cheese and ham, but how many offer Sriracha loaded mayo and candied walnuts? These types of exclusive ingredients make your mundane lunch a bit more interesting and unique - just like you.
FLAG YOUR BAG CAMPAIGN
SOCIAL UGC VIDEO
Facebook, Instagram, Twitter
We created an American Flag made of messages that were drawn by customers as a "Thank you" during the Flag Your Bag campaign, now an annual tradition.